The dam has broken and new places for waterplay are rising up everywhere. In the first decades of development, waterplay was limited to waterparks of three types: publicly owned aquatic centers, privately owned waterparks serving local markets, and large themed waterparks in major tourism destinations.
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The original premise of the waterpark resort hotel was to sell access to a great family amenity through high hotel rates. Today, that idea is adapting in ways we couldn’t have expected when it all began. It’s already transformed incrementally. For example, with more revenues from spas, food and beverage, and upgraded rooms, the waterpark is not necessarily the profit leader anymore.
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If you are just coming into the waterpark hotel business today or have been here awhile, it’s time to take a fresh look at the business model. The basic business model is adapting in ways we couldn’t have expected when it all began
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