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Water Fun Shows a Bottom Line

Written by: Peggy Lalor | Published in AAHOA Lodging Business Sept '07

Today, most hotels have pools, so it doesn’t create a competitive advantage, but the hotel owners who add a simple slide, spray elements, buckets or splash toys (often in the same amount of space as a standard hotel pool), are attracting new customers from their competition. Ask families traveling for their kids’ sports teams where they would rather stay – at a hotel with a pool and a slide or one with just a pool (no slide)?

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