Vision 2020: Emerging trends for the future and today February, 2005. – According to an International Spa Association study, 2001 was the first year spa revenues outpaced golf revenues in the resort industry. While the spa development boom continues unabated, following closely on its heels is what we believe is the Next Big Thing: the indoor waterpark and its offshoot – waterplay. Waterpark theme hotels entered the resort scene around ten years ago, and have quickly picked up steam. According to Hotel Waterpark Resort Research & Consulting, a collaboration of hospitality consultant Jeff Coy and leisure industries consultant Bill Haralson, the launch of the waterpark resort…
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