Condo-hotels. Extended-stay properties. Boutique hotels. Here’s another tip for a hot lodging segment: As 2005 begins, it is clear that waterpark resorts will fill not only pools and water slides, but rooms as well. Here is our forecast on the future of hotel waterpark resorts. 1. Hotel waterpark resorts are not a fad. The growth trends, consumer acceptance and impact on resort occupancy, room rates and revenues are too strong to ignore. 2. The market for hotels with indoor waterparks will continue to grow faster than the hotel industry. Hotels with indoor waterparks are growing from 23 percent to 29…
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Recently, there was a published cartoon depicting a scenario of a new waterpark resort operating in a drought stricken area of the country. The cartoon related the plight of a typical family wondering why they can’t water their yard or wash their car, while a loud splash is heard coming from behind a high fence labeled waterpark. In areas of the country where drought has widespread implications on water use, the eco-friendly public has a perception of water use at waterparks as one of a gluttonous society continually consuming a precious natural resource for the benefit of entertainment. Little thought…
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