Hotel Waterpark Design, Manufacturing & Construction

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Jeff Coy And Bill Haralson

Hotel Waterpark Resort Research & Consulting is a collaboration of Jeff Coy & Bill Haralson. Coy heads JLC Hospitality Consulting and is certified by the International Society of Hospitality Consultants. Haralson heads William L. Haralson & Associates and is a Hall of Fame member of the World Waterpark Association.


Jeff Coy

Jeff Coy specializes in hotels, resorts, tourism, waterparks, theme parks, attractions, arenas & convention centers.

His consulting services include research & analysis, strategy development, design-development, marketing and management.

He focuses his expertise on Market Research & Analysis, Economic Feasibility Studies, Impact Analysis, Marketing & Sales Audits, Operational Reviews, Renovation & Repositioning, Customer Database Marketing, Product & Service Quality Evaluations, Customer Satisfaction & Employee Opinion Surveys, Strategic Marketing Plans, Franchise & Management Selection, Owner Support Services, Litigation Support and Speeches & Seminars & Workshops.

Affiliations include: American Hotel & Lodging Association, Hospitality Sales & Marketing Association International, World Waterpark Association and the International Association of Amusement Parks & Attractions.


Bill Haralson

Bill Haralson is the founder and president of William L. Haralson & Associates, Inc. (WLHA), an economics consulting firm that specializes in feasibility studies and master planning for gated attractions, including theme parks, water parks aquariums, museums and fairs.  Mr. Haralson founded WLHA in 1981.  Prior to founding WLHA, he worked with Economic Research Associates for 10 years, Larry Smith & Company for 2 Years and Howard Needles Tammen & Bergendoff for 3 years.

Since founding WLHA, Mr. Haralson has conducted over 1,000 studies for clients in the private and public sectors, in the U. S. and abroad.  Most of his assignments have involved market and financial feasibility studies, and, many cases, master planning.  A number of Mr. Haralson’s assignments have related to park planning.  In recent years, Mr. Haralson has undertaken such assignments at Ray Roberts Lake, Lake Alan Henry, Lake Bryant, Possum Kingdom Lake and Lake Bryan.

In addition to his park planning experience, Mr. Haralson has served a number of amusement parks in the private sector.  These clients include Six Flags Corporation, Disney, Wet ‘n Wild, Worlds of Fun, Raging Waters, Lion Country Safari, Silver Dollar City and many more.